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The Sarimanok, also known as papanok in its feminine form, is a legendary bird of the Maranao people, who originate from Mindanao, an island in the Philippines, and part of Philippine mythology. It comes from the words sari and manok. Sari means "assorted" or "various", while manok originally meant "bird" as evidenced by early Spanish colonial sources, but came to mean only "chicken", which is how it is understood today (i.e. the creature is a "bird/chicken of assorted colors").

ABS-CBN first used during its color broadcasts in November 1966 and was re-used again in the network's 1993 station ID and served as the network's mascot from 1993 until 2000. The Sarimanok was re-used in 2004 on plugs of the ABS-CBN Regional Network Group. The ANC was also originally launched as the Sarimanok News Channel in 1996 and used the name until 1999.

Trivia[]

  • The Kapamilya network first used the Sarimanok during its color broadcasts in November 1966, similar to how the NBC in the United States created their most famous symbol in 1956 for its color broadcasts - the peacock, which remains the company's official logo to this day.
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