"Sabay Tayo, Kapamilya" is the campaign slogan for ABS-CBN for 2004.
Station IDs[]
Several station IDs were used in mid-2004, and feature Kapamilya celebrities.
Christmas station ID[]
The Christmas station ID based on the network's campaign was written by Robert Labayen who joined ABS-CBN after 22 years in the advertising industry. Labayen served as the head of Creative Communications Management (CCM), a division in charge of the plugs and station IDs. The song marked the first time various Kapamilya artists sing in a Christmas ID, and marks the first appearances of various personalities, like Martin Nievera, Zsa Zsa Padilla, Gary Valenciano, and Sarah Geronimo. The song features a rap verse by Gloc-9 and interludes from the Hail Mary the Queen Children's Choir and the UP Madrigal Singers, with dance performances from the Powerdance of dance icon Douglas Nierras and the Bayanihan Dance Company. Jessie Lasaten composed, arranged and produced the song. Luigi Santiago directed the Christmas station ID.
Labayen said that he did not add any reference to ABS-CBN because he felt like the jingle can be owned by anyone, and he also stated that he "didn't need to say the word 'Kapamilya'", especially in the light of ABS-CBN losing to rival network GMA in the primetime ratings, and he stated that he wanted to tell a different story. There were no Christmas references, although, Labayen said that the scenes showing families reuniting in an airport were the closest to the season, and he said that it was inspired by the 2003 Christmas film Love Actually.
"Sabay Tayo, Kapamilya" has been credited with serving as an influence to later Christmas IDs, with "Bro, Ikaw ang Star ng Pasko" (2009) becoming the most popular of all time.
| “ | The song, despite having no mention of Christmas and none of the chimes and bells associated with the season, went beyond being a jingle. Instead, it professed a deeper connection between the network and its audiences and ultimately, the Filipinos. bond with each other. And like many later iconic ABS-CBN Christmas IDs, it was shaped by a time of crisis ... With its appeal to connection and emotion, "Sabay Tayo, Kapamilya" led the way for future ABS-CBN station ID songs to transcend the confines of TV branding -- of which "Star ng Pasko" eventually made the biggest impact. | ” | |
—Anjo Bagaoisan, ABS-CBN News[1] | |||
Performers (in order of appearance)[]
- Martin Nievera
- Zsa Zsa Padilla
- Kuh Ledesma
- Gary Valenciano
- Vina Morales
- Sarah Geronimo
- Erik Santos
- Mark Bautista
- Christian Bautista
- Sheryn Regis
- Frenchie Dy
- Rachelle Ann Go
- Gloc-9
- Hail Mary the Queen Children's Choir
- UP Madrigal Singers
Lyrics[]
Sa'yo ko lang naranasan
Ang lambing na totohanan
Ngiti mong di nagpapanaw
Ano pa man ang pagdaanan
Walang malungkot na araw
'Pag ang kasama ay ikaw
At sa pinag-isang damdamin
Malayo ma’y magkapiling pa rin
Sabay tayo sa bawat pagtibok ng ating puso
Sabay tayo sa lahat ng nais ako’y kasama mo
Sabay tayong lumuha
Sabay tayong magsaya
Sabay nagsisikap sa iisang pangarap
Magkaramay sa lumbay
Magkasama sa lahat ng tagumpay!
Makinig, manginig masdan ang aking bibig
May sasabihin akong talagang nakakakilig
Matagal ko na itong sa sarili nabatid
Napaka-swerte ko at ikaw ay aking kapatid
Lahing malupit, lahing astig, matinik, magaling
Malikot ang isip kahit saang dako ng daigdig
Kapag ikaw at ako’y magkasabay, may malaking bagay
Itigil na natin, alitan at ano mang away
Yabangan, bangayan, tama na ang paligsahan
Mas gusto ko pa na tayong lahat ay magyakapan
Isang pamilya sama-sama, ating lahi bigyan ng kulay
Bandila’y iwagayway, buong mundo ay magpupugay
Sama-sama, lahat ay mag-hawak-kamay
Bawat isa sa atin ay magsi-silbing gabay
Sama-sama, lahat ay mag-hawak-kamay
Bawat isa sa atin ay magsi-silbing gabay
Sa pinag-isang layunin
Sa pinag-samang galing
Saan man dito sa mundo
Ikaw at ako’y mag-niningning
Kapag kamay mo’y aking hawak
Para akong may pakpak
Pagsubok man ay umapaw
Ikaw at ako’y mangingibabaw
Sabay tayo sa bawat pagtibok ng ating puso
Sabay tayo sa lahat ng nais ako’y kasama mo
Sabay tayong lumuha
Sabay tayong magsaya
Sabay nagsisikap sa iisang pangarap
Magkaramay sa lumbay
Magkasama sa lahat ng tagumpay...
Sabay tayo sa bawat pagtibok ng ating puso
Sabay tayo sa lahat ng nais ako’y kasama mo
Sabay tayong lumuha
Sabay tayong magsaya
Sabay nagsisikap sa iisang pangarap
Magkaramay sa lumbay
Magkasama sa lahat ng tagumpay!
Trivia[]
- Since the shutdown of ABS-CBN, there are some wanted to revive this Christmas station ID as the official station ID of ABS-CBN.
- This is the only Christmas ID without Christmas references.
- The song is later sampled in "Love, Joy, Hope: Sabay Tayo Ngayong Pasko" (2025).
- This is the first Christmas ID to feature a rap verse, followed by "Andito Tayo Para sa Isa't Isa" (2021), "Our Stories Shine this Christmas" (2024) and "Love, Joy, Hope: Sabay Tayo Ngayong Pasko" (2025).
Gallery[]
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Behind-the-scenes[]
Videos[]
