PRTV Prime Media, also known as Prime TV, is a Philippine free-to-air digital television channel owned by Prime Media Holdings thru Philippine Collective Media Corporation. It serves as the national extension of PCMC's PRTV brand, which is currently used on its regional television station in Tacloban City.
History[]
Prior to the launch, PCMC has been planning to launch of a national TV channel after its Congressional franchise was amended in 2020 to expand its coverage into nationwide broadcast.[1] PCMC became an indirect subsidiary of Prime Media Holdings (PRIM) after the two firms signed a sharing deal through backdoor listing.[2][3]
PCMC/Prime Media has been collaborating with ABS-CBN Corporation through a joint-venture to operate DWPM Radyo 630 and TeleRadyo Serbisyo.
On May 27, 2024, PCMC/Prime Media launched Prime TV and began its test broadcast on BEAM TV's digital subchannel broadcast featuring TeleRadyo Serbisyo programming and a simulcast of ABS-CBN News' TV Patrol.[4]
See also[]
References[]
- ↑ Rivas, Ralf. "Tacloban-based broadcast company pitching to air ABS-CBN shows", August 9, 2021.
- ↑ "Prime Media, PCMC sign pact for broadcasting entry", May 27, 2021.
- ↑ Cabuag, VG. "Prime Media inks deal with broadcast firm", May 26, 2021.
- ↑ De Castro Jr., Isagani. "Speaker Romualdez expands media business, launches digital TV channel", Rappler, 5 June 2024.