MOR Entertainment, also known as simply MOR (short for My Only Radio), is a new media radio service owned and operated by ABS-CBN Corporation.
MOR started in 2001 as the FM brand of ABS-CBN Regional and terrestrially operated 15 radio stations in the Philippines, and later rebranded as a national radio brand with MOR 101.9 (DWRR-FM) as the flagship station. As a broadcast radio network, MOR stations played contemporary MOR and OPM, as well as radio drama, talk content and news (via TV Patrol Regional; available on selected stations).
Since the forced shutdown of ABS-CBN brought about by the congressional denial of its franchise, MOR resurfaced as an online radio station since September 14, 2020. MOR currently broadcasts via Facebook, Kumu, Spotify, iWantTFC, ABS-CBN Radio Service, Alto, and Malaysian-based radio app Syok.
History[]
Trivia[]
- The brand name of MOR was coined by Malvern Esparcia (Bernie Bitokbitok/Tita B), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based.
- MOR was accompanied with the tagline "For Life!", which emphasized that the DJs entertain the listeners' normal lives.
- The tagline was originally derived from the Cebu station in late 1990's.
- The "For Life" tagline was used by all of regional FM stations of ABS-CBN, as well as pre-MOR brandings of DWRR-FM except during Tambayan 101.9.