"Kapamilya" is the branding/moniker of ABS-CBN.
It was first introduced in the "Ka-Pamilya" omnibus in 1999 and became prominent since 2003 during the 50th anniversary of the television network.
Others[]
Kabarkada[]
"Kabarkada" was the branding/moniker used by ABS-CBN's sister network, Studio 23, first introduced in 2004 when Studio 23 launched it's "Kabarkada Mo!" station ID.
KaMORkada[]
"KaMORkada" is the branding/moniker of MOR, first introduced in 2013 when it was relaunched as a national radio network.
Tambayer[]
"Tambayer" was the branding/moniker used by Tambayan 101.9 but was retired in 2013 when 101.9 become an MOR station.
Giluuker[]
"Giluuker" was a branding/moniker used by MOR 97.1 Cebu around early 2010's when it introduced it's secondary local slogan, "Giluukah!" but was retired around 2013 after My Only Radio was relaunched.
Kaserbisyo[]
"Kaserbisyo" was the branding/moniker of Radyo 630 and TeleRadyo Serbisyo. It was also used on the title of it's programs including Kaserbisyo Balita.
With the station's reversion to DZMM, "Kaserbisyo" would later phase-out, later replaced with a straightforward/generic "Kapamilya" moniker.
Trivia[]
- "Kapamilya" means a member of the family.
- "Kabarkada" is derived from the term "barkada", meaning a group of friends. This may be a basis for Studio 23's programming being aimed at the demographic.
- Similarly applied to MOR but the "bar" from "kabarkada" was replaced with "MOR", hence "KaMORkada".
- "Kabarkada" is derived from the term "barkada", meaning a group of friends. This may be a basis for Studio 23's programming being aimed at the demographic.
- ABS-CBN's introduction of their "Ka" branding/moniker, the first network to do so, became an inspiration for other television networks to adapt their own "Ka" branding/moniker throughout the years, such as GMA Network's "Kapuso" (launched in 2002) and TV5's "Kapatid" (launched in 2010).